About AutoNodify

We build AI around real business problems.

AutoNodify is an Amsterdam-based AI automation company focused on removing repetitive work and making everyday business processes simpler.

Our beginnings

Built in Amsterdam,
with roots at UvA.

AutoNodify took shape while founder Sada Farooq was studying at the University of Amsterdam and developing the idea through the UvA Impact Challenge.

Amsterdam
AI & automation
Independent team
Founder & CEO

Sada Farooq

Founder of AutoNodify · Amsterdam, Netherlands

Sada studied at the University of Amsterdam, where AutoNodify began during his time at the UvA Impact Challenge.

What started as an interest in practical AI developed into a simple goal: building technology that is useful, understandable and easy to integrate into real work.

What we believe

Good technology should feel simple — giving people more time to think, create and focus on what matters.

FOUNDING ADVISORS
Both studied at

Trusted perspective from the start.

Our founding advisors provide an outside perspective as AutoNodify continues to grow and develop. Both studied at the University of Amsterdam.

Michalina Nowaski

Marketing & Sales

Angelo De Nadai

AI Strategy and Implementation

What we value

The principles behind how we build AutoNodify.

As we grow, we want to stay curious, straightforward and genuinely proud of the work we put into the world.

01

Stay curious.

Technology keeps changing. We keep learning, experimenting and asking better questions with it.

02

Keep things clear.

We value straightforward thinking, honest communication and simplicity wherever it makes the work better.

03

Care about the details.

We want everything carrying the AutoNodify name to feel thoughtful, useful and properly finished.

The company we're building

Ambitious enough to grow. Small enough to care.

We want AutoNodify to grow without losing the closeness, curiosity and ownership that make a small team work well.

01

Close to the work.

We stay involved in the details rather than managing projects from a distance.

02

Good people matter.

We want people who think independently, communicate well and care about what they are creating.

03

Always improving.

Learning, experimenting and becoming better at what we do should remain part of the culture.

04

Think long term.

We want to earn trust through consistently good work, strong relationships and a reputation that lasts.

Work with us

Let’s make your business simpler to run.

Tell us where work slows down, repeats itself or gets stuck. We’ll explore where AI and automation can make a practical difference.